When the COVID-19 pandemic began, we strategized about how we would pivot to meet the needs of our field teams as well as our donors. We saw two opportunities to pursue, and I was honored to be the lead writer for these initiatives.
First, our teams in the field alerted us to the fact that children and women who were vulnerable to abuse would now be stuck in their homes with their abusers. We decided to shine a light on this reality with a campaign called “Unsafe In Lockdown” that went live at the beginning of April.
Second, with a large portion of our audience being women aged 35-50, we knew that many of them would be at home with their children, and those kids would be having a heck of a time with online learning. So we also began sharing free resources to parents that would introduce children to brave survivors and help parents talk about justice issues in a kid-friendly way through storytelling and writing prompts.
As a result of these two initiatives, our teams in the field were able to continue their work and our Spring revenue reached an all-time high.
I wrote:
Instagram stories and social content
Emails to our full audience
Printable worksheets for young children
#UnsafeInLockdown Instagram stories
Instagram stories for family resources
Family resource writing prompts
Unsafe In Lockdown emails
