FREEDOM SUNDAY
Every year, International Justice Mission produces a national campaign targeted at justice-minded churches interested in joining the movement to end slavery.
Since its inception in 2016, I have been the lead copywriter on this particular campaign, developing copy for web pages, emails, campaign taglines, social media, and collateral for churches to use as they prepare for their church service. Additionally, I edited all copy for sermons, Sunday school lessons, and accompanying PowerPoint presentations.
What initially began as an event with just over 250 participating churches was quickly taken to scale, with our materials being used by thousands of churches worldwide.
The result? Millions of congregants interacted with IJM and Freedom Sunday messaging and hundreds of thousands of dollars worth of recurring gifts were pledged.
